Month: January 2011
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A 5-word guide to the language of image
1. Brand = your image (results from your actions, others' reactions, and the social/political/economic/physical environment). The ultimate goal is a strong brand. 2. Branding = things you do specifically with intent to build a certain image. A good way to imagine this is a high-schooler trying to be part of the “popular” crowd. 3. Advertising…